$5 for a TV show? Sign me up!

I checked out a couple interesting marketing shorts this week — for Lux, Honda, American Express and others — and I kept thinking about product placement. It’s really the most basic form of film marketing  and often the most controversial. I think that’s because it’s sneaky, and unlike the marketing shorts, the companies aren’t up front about the fact that they’re trying to sell you something. For that reason, I’ve never been a fan of product placement. After watching The Truman Show and sketch comedy skits that poke fun at product placement, I thought most other people frowned on the practice, too, but it seems I may be wrong.

Why, you ask? It seems fans of the TV show “Chuck” are pushing other fans to head to Subway — a chain featured in a recent episode — for a sandwich before next week’s show in hopes of keeping it on the air. According to the LA Times:

“So much for product placement turning off viewers. ‘It shows a real sophistication on the part of the viewer,’ [show co-creator Josh] Schwartz said.”

Agreed. At the very least, it shows that customers are well aware of product placement on their favorite TV shows, and not just on American Idol, where you’d have to be deaf, dumb and blind to miss it. The fact that fans are embracing it is promising for marketers, and it may be an indication that customers are warming up to more invasive advertising messages. Food for thought…kind of like a $5 footlong.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s